Pureprofile (ASX: PPL) Delivers Record FY26 Revenue as Platform Business Surges 74% and Earnings Accelerate

Pureprofile (ASX: PPL) has entered the new financial year with growing momentum after delivering record revenue, stronger earnings and rapid expansion of its technology platform, highlighting the company’s transformation from a traditional market research business into a more scalable data and insights provider.

The company reported FY26 revenue of $65.0 million, up 14% from the previous year and at the top end of its guidance range. More notably, earnings continued to outpace sales, with EBITDA rising 25% to $6.5 million, lifting the EBITDA margin to 10%.

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Behind those headline numbers is a business undergoing a structural shift.

Pureprofile’s Platform division, which delivers automated, technology-enabled research and data solutions, generated $19.3 million in revenue during FY26, a 74% increase on the previous year. Momentum accelerated further in the final quarter, with Platform revenue climbing 103% to $5.5 million.

The faster growth of this segment is significant because software-enabled services typically require less manual effort than traditional research projects, allowing businesses to improve profitability as they scale. The company’s latest results appear to reflect that trend, with EBITDA growing substantially faster than revenue.

International expansion also continued to support growth.

Revenue from the Rest of World business increased 20% to $31.6 million, or around 24% on a constant currency basis, meaning overseas operations now account for almost half of group revenue. Australia and New Zealand also delivered solid growth, with revenue rising 8%, or 6% organically excluding the contribution from CRNRSTONE, which was acquired earlier this year.

Pureprofile finished FY26 serving 997 clients, while annuity revenue increased to $16.7 million, providing a larger base of recurring income.

The company also strengthened its balance sheet, ending the year with $6.8 million in cash and a net cash position of approximately $4.3 million after accounting for debt. Management said refinancing arrangements are being finalised ahead of the company’s Commonwealth Bank term debt maturing in November 2026.

The results come as businesses worldwide continue investing more heavily in customer insights, data analytics and artificial intelligence to improve decision-making. According to industry research from ESOMAR, the global insights and analytics sector has increasingly shifted toward automated, technology-driven research platforms as organisations seek faster, more scalable access to consumer data.

That broader trend appears to be benefiting companies capable of combining proprietary data with cloud-based delivery systems.

Pureprofile’s acquisition strategy is also beginning to contribute. CRNRSTONE added approximately $600,000 in revenue following its acquisition in March, while management indicated it will continue pursuing small strategic acquisitions that expand capabilities, geographic reach and earnings.

Chief Executive Officer Martin Filz said the latest results reflect a strategy that has been developing over several years.

“Pureprofile delivered another record result, reflecting the strategy we began implementing six years ago to build a global, technology-led Pureprofile data company. EBITDA growth continues to outpace revenue growth, demonstrating the operating leverage in our model and the benefits of ongoing process improvements and AI-driven efficiencies.

“Technology is now a significant part of our growth story, enabling greater scale and supporting continued margin expansion. We have also completed two successful tuck-in acquisitions over the past two years, adding talented people, new capabilities, clients, revenue and earnings. We will continue to pursue similar opportunities where they strengthen the business and create shareholder value.

“With strong momentum across the Group, Pureprofile enters FY27 well positioned to deliver continued revenue and earnings growth.”

Shares in Pureprofile rose 17.24% to $0.034 following the update, giving the company a market capitalisation of approximately $41 million.

Looking ahead, investors are likely to focus on whether the Platform business can maintain its rapid growth trajectory, while monitoring further margin expansion, international growth and the company’s refinancing plans. If technology-led revenue continues to grow faster than the broader business, Pureprofile’s earnings profile could strengthen further as it scales into FY27.

Sources: Pureprofile FY26 Trading Update (23 July 2026); ESOMAR Global Market Research Report; company presentation.